Novacolor was founded in 1982 in Forl Fur, one of the most productive regions in Italy. In 2009, Novacolor became part of the San Marco Group, the leading Italian manufacturer of paints and varnishes for the professional construction industry, with 8 factories worldwide. Both companies are capitalizing on the new setup, in terms of expertise and credibility around the world, while Novacolor has become internationally known as a point of reference for its advanced architectural coatings and interior paint effects.